Goals & Objectives
Strengthening Global Connections
Our aim is to broaden the reach of the GMU Alumni Association across the globe, fostering deeper engagement in key markets. Through relevant and impactful strategies, we seek to connect with alumni worldwide, leveraging digital platforms and partnerships with local alumni associations to facilitate meaningful interactions and collaboration.
Enhancing Alumni Leadership and Financial Support
At the heart of our mission is the empowerment of alumni to take on leadership roles and contribute financially to the University. By offering diverse levels of involvement and creating opportunities for mid-to-high level leadership engagement, we aim to strengthen alumni leadership capacity. Concurrently, we endeavor to increase alumni donors and overall giving through targeted fundraising initiatives and effective stewardship.
Encouraging Lifelong Engagement
We recognize the importance of nurturing lifelong connections with our alumni community. Through a lifecycle approach to engagement, we aim to provide tailored support and programming for alumni at various stages of their personal and professional lives. This includes initiatives focused on outreach, career services, and continuous learning opportunities, designed to foster loyalty and commitment to GMU throughout the alumni journey.
Optimizing Data Management for Personalized Engagement
Data-driven decision-making lies at the core of our efforts to enhance alumni engagement. By developing a robust data system and fostering a culture of data analysis and sharing, we seek to harness the power of alumni/student/parent/donor data to personalize communications and initiatives. This enables us to deliver relevant and effective engagement opportunities that resonate with the unique needs and preferences of our alumni community.